Cannabis review site MassRoots (OTCQB:MSRT) has announced an agreement to acquire software developer Odava for $1.75 million, for essentially an all-stock deal with a tiny cash component.
Odava makes point-of-sale software for cannabis dispensaries and growers to track their activities and report in a regulatory-compliant manner.
MSRT is hoping to integrate its cannabis user review site marketing opportunities with Odava’s real-time pricing and availability capabilities to create an end-to-end marketing offering to the cannabis industry.
With the projected growth of Western states’ recreational cannabis use, the deal combination is potentially compelling for MSRT.
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