In an industry rife with “extreme uncertainty” at pretty much every level, the best thing business leaders can do is ‘Be Ready.’

This is both the slogan and the guiding principle of the newly launched National Association of Cannabis Businesses (NACB). Founded by Joshua Laterman – who spent 20 years working in business management and financial/regulatory law – the group bills itself as the “premier cannabis industry self-regulatory organization in the United States.”

According to its website, the organization is “dedicated to helping its members achieve success in an ever-changing regulatory landscape by promoting compliance, transparency, record-keeping and responsible business practices.”

So – what exactly should prospective cannabis entrepreneurs be ‘readying’ themselves for? If you ask NACB chief legal officer Douglas Fischer, the answer is necessarily multi-faceted.

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