A recent report on cannabis consumer trends by High Yield Insights has found that although a majority (64 percent) of cannabis consumers say that strain types are important to their purchasing decisions, nearly half (45 percent) either didn’t have or couldn’t name their favorite strain.

Popular strains like GG4 and OG Kush surfaced most frequently among the strains that were named.

Many consumers who claimed to have a favorite instead simply named “sativa” or “indica.”

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