With the lack of regulatory oversight many consumers have questioned whether the labels of these cannabinoid-infused products can be trusted. In an exposé published last year, only about half of the products tested contained within 20% of the CBD that was labeled. Among those that failed, four CBD water products tested below 20%, with three […]
Using the term ‘cannabis’ instead of ‘marijuana’ does not influence the public’s perception of or attitude toward the plant, according to research published in the journal PLOS One. However, the study did find differences in perception when the word ‘medical’ is used in conjunction with ‘marijuana’ or ‘cannabis.’ About 43 percent of respondents said that both ‘marijuana’ […]
Cannabis is barred from advertising platforms open to alcohol and prescription drugs with long lists of scary side effects. It’s hard to build a national brand under any circumstances. But the cannabis industry is forced to market with one hand — and a foot — tied behind its back. There are two main problems when […]
That the cannabis industry is growing by leaps and bounds is not new news. Over half the United States has legalized some form of medical marijuana, with nine states enjoying full adult-use legalization. All of Canada is set to enjoy recreational cannabis in a few short months. The cannabis business is tough. At first, maybe, […]
Canndescent drew inspiration from such luxury brands as Tiffany’s, Hermes and Apple in designing a line of cannabis products whose elegant packaging wouldn’t look out of place on the shelves of Neiman Marcus. But the California cultivator might not be able to emblazon its name or Chanel-influenced flower logo on T-shirts, hats or other items […]
Rhino Marketing Worldwide, a full-service marketing and communications company with clients like Wolfgang Puck Iced Coffee, Red Bull, Nissan, Stryker Orthopedics and the National Football League, will now add Hemp based beverage products to their portfolio. Totally Hemp Crazy Inc. has announced that they have appointed Rhino Marketing Worldwide, with offices in the USA, Europe […]
A cannabis advertising campaign is beginning in Washington State with billboards and aerial banners throughout the Puget Sound region for throughout the Puget Sound for New Leaf Enterprises’ Dàmà Cannabis products. The cannabis billboard campaign will be the first in the nation. Dàmà will be advertising its line of products on over 15 billboards in compliance with the […]
Colorado Rep. Frank McNulty is sponsoring a bill that would ban any edible that is shaped, marked, or colored in a way that mimics another food or candy. This could mean no more weed brownies or pot gummy bears. Some marijuana activists fear the bill could ban any type of edible pot. “It won’t be easy […]