Cannabis is barred from advertising platforms open to alcohol and prescription drugs with long lists of scary side effects. It’s hard to build a national brand under any circumstances. But the cannabis industry is forced to market with one hand — and a foot — tied behind its back.

There are two main problems when it comes to marketing cannabis. First, complying with laws and regulations of 33 separate states places severe hardships on businesses acting in good faith. Second, some bad actors take advantage of the confusing and contradictory regulations, risking the reputation of the rest of the industry.

See the original article at Green Entrepreneur