A new poll shows that most American consumers are willing to pay more for higher quality cannabis.

Even if Walmart Weed were to flood the market, those companies would be hard pressed to find takers for their substandard cannabis.

Half of non-consumers and more than two-thirds of consumers said they would view the cannabis industry more favorably if it partnered with organizations to develop medical standards and regulations, or if the industry developed public education campaigns or had more funding for research on cannabis’ effects from medical and adult use.

See the original article at Civilized