Many a meme has been made about “wine moms”—mothers who joke online about their love for a relaxing glass of cabernet, or three. But a new drug is gaining popularity with the playgroup circuit. As it becomes more socially acceptable, more moms are using marijuana and its various incarnations to deal with everything from the daily aches and stresses of motherhood, to postpartum depression and anxiety, to menstrual cramps. And forget the simple bongs and pipes of the past; as the industry expands, it’s creating a whole new world of sprays, drinks, drops, and oils. The needs of this market of marijuana-friendly mothers have inspired a new crop of cannabis products.

In her recent High Times article, Jessica Delfino discusses the changing social attitudes toward motherhood and marijuana: “Mothers and women who use medical marijuana…are often put into a position in which they feel they have to explain themselves and what their condition is, and then steel themselves for the judgment that will inevitably follow,” she writes.

But also, Delfino tells me: “I think cannabis use in moms is becoming more widespread because it’s becoming more legal, and so people feel more willing and able to discuss it.”

Adam Grossman, the CEO of the cannabis company Papa and Barkley, has also noticed a burgeoning interest in marijuana from moms. “In the last month alone, we have seen the emergence of cannabis-and-parenthood workshops, new ‘parenting and cannabis’ publications like Splimm, and Facebook groups,” he says. “More and more parents are starting to have the conversation about cannabis and breastfeeding, cannabis and pregnancy, and cannabis and parenting.”

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