As marijuana gains some measure of mainstream acceptance as a medical and recreational drug, its industry is becoming more commercialized. And many users, especially in communities of color, want to reclaim its counter-culture significance.

The group Women.Weed.Wifi. has started a movement to do just that. The women-led Seattle-based art collective celebrates the stories, lives, and creative endeavors of women of color, using cannabis as a mechanism to explore identity, community, and healing.

One in eight American adults say they smoke marijuana, according to a 2016 Gallup poll, and as one of the fastest growing markets in the country, the industry is projected to be worth over $21 billion by 2021. Washington and Colorado were the first two states to legalize recreational marijuana in 2012. Growing commercialization has caused resentment among cannabis advocates, and urban Black communities who have long suffered from the impact of the War on Drugs because of low-level drug offenses and cannabis possession. Since 2014, Washington has made more than $1.9 billion in legal sales.

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