A Purpose Built Travel Kit Designed For The Modern Cannabis Consumer
DENVER, Colorado, March 17, 2015 — Black Rock Originals introduced its first collection of travel-inspired accessories centered around the Safety Case. The patent pending, pocket-sized case is durable, water resistant, and smell-proof. Thanks to a refined look and performance inspired exterior, the Safety Case is as useful in the outdoors as it is downtown. In a space that has traditionally been saturated with cheap and flashy merchandise, Black Rock introduces a versatile cannabis travel solution with a re-imagined visual aesthetic.
“Despite its partial legalization, cannabis has largely retained its negative stigma. It became clear that there was a serious disconnect between the perception and the reality of who uses cannabis,” said Tommy Joyce, Black Rock’s co-founder. “The goal was to design a stylish, functional collection equally suited for both the connoisseur and the casual smoker.”
Though the ultra slim aesthetic is what first catches the eye, the Safety Case’s versatile interior is what truly piques the interest of on-the-go smokers. The unique strap system allows customers to secure a variety of smoking supplies including joints, blunts, small pipes, vaporizers, etc. Whatever your smoking style – the Safety Case is a travel-friendly solution.
Not only does the case accommodate your smoking devices, but Black Rock’s collection of Safety Case-compatible accessories are designed with the same active lifestyle in mind. Black Rock currently offers seven different accessories and every Safety Case purchase includes your first three items at no additional charge. Using Black Rock’s online store, customers can choose from rolling papers, storage containers, grinders and more: all manufactured with premium materials and tailored to fit inside the Safety Case. Your personalized smoking kit is just a few clicks away.
The Spring 2015 Collection launched in the U.S. on March 16, 2015 and is available for a limited pre-order on BlackRockOG.com, where the Safety Case will retail for $49.99. The unit will begin shipping Summer 2015.
Over the next 10 weeks, Black Rock will be giving away one Safety Case per week to fans on social media as a part of their release event. Follow the excitement surrounding the Safety Case on Instagram: @BlackRockOG for a chance to win.
About Black Rock Originals, LLC.
Black Rock Originals designs, markets and distributes purpose-built accessories for the mobile cannabis consumer. The company was founded in 2014 with the goal of elevating the functional and aesthetic standards of cannabis accessories.
Black Rock strives to become one of the worlds most innovative cannabis brands by incorporating design, discretion, and organizational elements to an otherwise tacky space. As the current trends in legalization sweep the country, Black Rock aims to refine the perception of cannabis through product quality, brand image, and digital content.
Based in Denver, our Colorado Headquarters provides access to the outdoor influences we incorporate into each product. While we spend a lot of time in the Rocky Mountains, our team also works internationally, immersing themselves in new cultures to gather inspiration from around the globe. The products we bring to market are a reflection of the positive, ambitious, and creative lifestyles our customers lead. We hope you find them useful throughout life’s travels.
Take the high road.
Tommy Joyce / Black Rock Originals / 303-746-0204 / Tommy@BlackRockOG.com