Thirty-eight thousand people normally don’t just disappear. So when 25-year-old Shane Fairbrother signed in to Instagram one evening last week and discovered that his company’s account, @themedtainer, had been suspended — and his loyal tens of thousands of followers were gone — he was more than a little annoyed.

“I can understand kicking off certain people that aren’t following guidelines or posting things that cast the [cannabis] industry in a bad light, but we’ve always been aboveboard,” Fairbrother said.

Dramatic differences in laws on medical and recreational marijuana from state to state have left Silicon Valley struggling to consistently enforce rules about images and videos of weed-related activities across platforms featuring user-generated content.

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