Maureen Dowd’s infamous experience with edible marijuana is the theme for a Consume Responsibly billboard.
The billboard is the work of the Marijuana Policy Project (MPP), one of the main groups behind Amendment 64 in Colorado. It’s the first of many ads aimed at education in a new campaign they coined “Consume Responsibly.”With traditional marijuana education campaigns focused on fear mongering—part of the driving force behind marijuana prohibition—Consume Responsibly hopes to bring the drug into a positive light. Through television ads, billboards, and online and print advertising, the campaign is dedicated to teaching adult marijuana users to consume responsibly in states where it is legal.

“‘Anti-marijuana’ education campaigns have failed to prepare people for the scientific, sociocultural, and legal realities of marijuana in America,” says MPP. “They have exaggerated the potential harms of marijuana and omitted any discussion of its relative safety compared to alcohol and other legal and illegal substances.”

Read Full Story On: thedailybeast


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