The United States Patent and Trademark Office (USPTO) has clarified how it will handle trademarks for hemp businesses. The patents office will work with companies that are using federally controlled substances, like whole-plant cannabis (and especially THC). The trademark office, however, will not work with those companies. See the original article at Cannabis Business Times
As cannabis businesses compete for customers, communicating their products’ quality and value becomes key. Marijuana companies that understand the need to differentiate their business and products from those of their competitors need to know what they can do to enhance and protect their brands. To greatly simplify, the goal of branding is to efficiently communicate […]