It was only a matter of time before the emerging legal cannabis industry began using one of America’s most popular business methods for rapid growth — franchising. This startup sector is wide-open spaces right now, and full of interesting players looking to grow fast and establish a national brand name.
The quest to franchise a legal cannabis business is even the subject of an upcoming CNN reality-TV series, High Profits, about Breckenridge Cannabis Club in Colorado.
It makes sense that some cannabis businesses will try to grow via the franchise model, which allows them to expand using the franchise owners’ money, rather than corporate capital. This approach has been the fast-growth enabler for so many iconic American brands.