Calvin Broadus, Jr. (a.k.a. Snoop Dogg, a.k.a. Snoop Lion) is no stranger to the cannabis lifestyle, and now that some states are legalizing medical and recreational marijuana use, there’s no better time for the rapper to invest and actually make money instead of just smoking it.
Sources told TechCrunch that Snoop is putting together a fund with his agency (the goal is reportedly $25 million) to invest specifically in cannabis startups. The money won’t go to cultivation and production, but instead will go toward tech in the industry.