NORML is pleased to announce the launch of the NORML Business Network, a selective, industry focused, membership-based program that advocates for high industry standards, and using business as a force for change. The Network will be collaborating with marijuana companies and ancillary businesses that are committed to using their enterprise as a positive example of corporate social responsibility, and a platform for ending marijuana prohibition nationwide.
Similar to that of the Better Business Bureau, stores or products that carry the NORML Business Partner seal confirms that they are operating a “values-driven” enterprise, and are active supporters of marijuana law reform nationwide. NORML Business Partners will be required to meet certain criteria, including various market and industry qualifiers such as testing, labeling, environmental sustainability, fair wages, decent pricing and special discounts for certain populations such as seniors and veterans.
As a consumer advocacy nonprofit, NORML is dedicated to identifying and protecting all new and evolving stakeholder interests – while also continuing on the path to legalization nationwide. The evolution of this burgeoning industry is creating entirely new legal and logistical challenges, which call for new standards and industry accountability – and NORML will continue to advocate for consumer’s interests under a legal regime.
“We want to recognize the positive impact these marijuana businesses are having on their communities by highlighting those who go above and beyond the letter of the law in an effort to align their economic benefits alongside the interests of their customers and communities,” said Sabrina Fendrick, NORML’s Director of Strategic Partnerships.
The NORML Business Network will promote these good corporate citizens to a national audience, media, elected official and the public safety community, amplifying their work as positive examples of the marijuana industry. This in turn will help solidify the integrity of legalization as public policy, and ensure the sustainability of the industry as reform takes root nationwide.
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